Search Engine Optimisation (SEO)

Consumers rarely look beyond page 1 in the Google search results. Optimising a website in ways that make it easy to find through the search engines is called Search Engine Optimisation – SEO. We know the tactics and have the tools to increase your search engine ranking while keeping with industry best practices.

There is very little point in a business having a beautiful, well-functioning website if there is no means for attracting visitors to it. You have a few seconds to capture their attention and entice them to take an appropriate action. This process requires you to have the right site, the right content and the right promotion. With our SEO services you will have access to our high quality content and distribution experts, meaning that your potential visitors and clients can find you fast.

Each one of your web marketing campaigns is setup from scratch to target your optimal visitor. Our team is highly trained and fully equipped with the latest online marketing knowledge and tools to help you with your campaigns. All of the promotion steps are done by hand in-house to maximise long-term effectiveness. We have a highly effective team and have been providing high-level marketing services to elite business owners since 2007.

“Thanks to Fast Web Studios SEO service we’ve been able to dramatically increase the ranking of our websites on Google. They are very friendly, helpful but most importantly, they get results.”

James Gardner, Reach International

Why use our SEO…

Professional website checkup

SEO is not something you can do once and then forget about. The search engines are constantly changing the way they operate, and to remain successful businesses must keep adapting their sites to prove to Google their relevance. If your site was optimised some time ago, it’s quite likely that it embodies techniques that are frowned upon by the contemporary ranking algorithms. Not only do these techniques no longer work, they are likely to damage your site’s performance, as the search engines “punish” them by demoting you. We’ll take a hard look under the hood — we’ll investigate issues, pinpoint errors, assess its performance. We’ll measure the traffic you get, extract data for business and market research and assess its overall effectiveness.

Effective keyword setup

Your selected SEO keywords are highly important as the key words and phrases in your web content make it possible for people to find your site via search engines. A website that is well optimised for search engines “speaks the same language” as its potential customers that are looking for your products or services. Because keywords are foundational for all your other SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organised for action. Old keywords need to be reevaluated periodically, and high-volume, competitive keywords can often be usefully replaced with longer, more specific phrases designed not to bring in just any visitor but exactly the right visitors. Also, the diversity with keywords is the key – as you are not going to stand out if you find yourself using all of the same keywords as your competitors.

On- and Off- page optimisation

Google ranks several factors. On-page optimisation refers to the thing on your website that you can change. For best results there are a few things you can do to make your pages friendlier to the search engine. To name a few, they are: Use original content that does not appear anywhere else on the internet; Arrange your pages in themed sections that make sense; Have logical navigation and a friendly graphical user experience; Website content must be useful, and others. The Off-page optimisation refers to everything away from your website that helps search engines pay attention to your website. The goal is to have many other relevant websites pointing links back towards (backlinks) your website so that your website is seen as more popular. Ideally you will have links from many sources.

Quality original copywriting

The days are long gone when you could publish any old bit of text – maybe even lifted from the net – stuff it with keywords, and expect to rise to the top of the search engine rankings. These days the search engines are ruthless in punishing such tactics and good copywriting – well written, relevant and engaging – is vital. Furthermore, just ranking high in the search results is only the start. To succeed, you need to retain the interest of the visitors you attract to your site, so that you can turn them from visitors into customers. Poor copy and audio-visual content that is not relevant to your visitors’ needs will see them click past your site, disappointed, and looking for somewhere that appears to promise a faster reward. We have a team of first-class copywriters who are chosen for their ability to grasp the essential characteristics of a broad range of business types, and to create copy that captures the attention of visitors and Google.

Content marketing

An effective content marketing that educates, engages and entertains is one of the most powerful ways to reach your customers and prospects. The right content turns heads, speaks directly to the target audience and makes brands memorable. Successful marketers must anticipate and answer their audience’s questions, but have to do so in a way that tells a story and compels the target reader to return to them as a trusted resource. Once you have attracted a visitor to your site, inferior photography and audio-visual content – slow to load and poorly displayed – is a sure way to have them clicking past you in their droves. Add to that the growing importance of blogging and Social Media in driving traffic to your site, and the case for getting expert help with your content marketing could not be clearer. Our team includes experts in all these disciplines.

Advanced analytics

Web analytics are an essential aspect of successful online commerce, enabling businesses to both assess various kinds of online activity related to a field of business, and to analyse the behaviour of visitors to a particular site. But successful website analysis is a skilled task. It is easy for amateurs to get confused by the plethora of tools that are now available, and to end up making costly mistakes. It certainly pays to have the performance of your website and your email campaigns analysed by experts. When you entrust us to provide website reporting, you get the benefit of our unrivalled expertise in web analytics. As part of our SEO we provide our clients with multiple ways to access and analyse your data. From monthly reports to live reporting portals, our priority is to provide you with transparency on the effectiveness of your campaign.

Reach the top with our SEO…

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